BMW doesn’t just introduce a new era; it engineers one. And this fall, that new era becomes real at Isringhausen BMW.
The 2027 BMW iX3 50 xDrive is the first series‑production model built on the revolutionary Neue Klasse platform, a clean‑sheet rethink of what an electric BMW should be. It’s more than a new SUV. It’s the blueprint for the next decade of BMW innovation, where design, performance, intelligence, and sustainability are all reimagined from the ground up.
And now, for the first time, customers can build and reserve theirs through Isringhausen BMW.
A New Kind of Electric BMW
The iX3 is the first BMW to showcase sixth‑generation eDrive technology, a leap forward in efficiency and performance. BMW’s engineers redesigned everything — the motors, the battery chemistry, the cooling, the power electronics — and the results are significant.
- Up to 434 miles of electric range
- 800‑volt architecture enabling 400 kW DC fast charging
- 40% reduction in energy losses compared to Gen5 eDrive
- 10% lighter and 20% more cost‑efficient to produce
- New cylindrical battery cells with higher energy density
This is engineering that resets the benchmark for electric performance.
The Heart of Joy: Driving Dynamics Reimagined
BMW calls its new central computing architecture the Heart of Joy, and the name fits. This superbrain fuses powertrain, chassis, and driver‑assistance intelligence into one ultra‑fast control unit.
The result is a driving experience that feels more responsive, more intuitive, and more connected to the road than any electric SUV in its class. With BMW Symbiotic Drive, the iX3 becomes a partner that adapts to the driver, their habits, and their environment.
A Digital Experience Unlike Anything Before
The iX3 debuts the BMW Panoramic iDrive, a sweeping, pillar‑to‑pillar digital interface that blends information, navigation, entertainment, and ambient lighting into a single immersive experience.
Running on BMW Operating System X, the vehicle becomes a constantly evolving digital ecosystem with apps, entertainment, navigation, and personalization that update over time.
At CES 2026, BMW also unveiled the next leap: the AI‑powered BMW Intelligent Personal Assistant with Alexa+ technology. This is the most advanced voice‑driven interface ever fitted to a BMW, capable of natural conversation, proactive suggestions, and seamless control of vehicle functions.
A Milestone for BMW — And the Beginning of Something Bigger
The iX3 is the first Neue Klasse model, but it won’t be the last. By 2027, BMW will integrate Neue Klasse technologies into 40 new models and model updates across the lineup.
This is the start of a transformation, and the iX3 is the vehicle that leads the way — a model we’re proud to bring to our clients here at Isringhausen BMW.
Build It. Reserve It. Be First.
The Build Your Own configurator for the 2027 BMW iX3 50 xDrive is now live at BMWUSA.com. Customers can design their ideal configuration and reserve their vehicle with a $1,000 deposit through their preferred BMW center, including Isringhausen BMW.
Deliveries begin in late September.
Pricing
The 2027 BMW iX3 50 xDrive starts at $61,500 plus $1,350 destination and handling.