BMW is preparing to open an exciting new era: beginning January 1, 2026, the legendary Alpina name officially becomes BMW ALPINA, a standalone brand within the BMW Group. This marks the start of a focused brand activation phase built around what Alpina has always represented — effortless performance, exceptional comfort, and bespoke craftsmanship.

What Is Alpina?

For decades, Alpina has been one of the automotive world’s best‑kept secrets: a small German manufacturer that took BMW vehicles and elevated them into hand‑finished grand touring machines. Think of Alpina as the intersection of BMW engineering and coachbuilt luxury — powerful engines, silky ride quality, exclusive materials, and limited production that made every car feel like a connoisseur’s choice.

Enthusiasts care because Alpina cars weren’t just fast — they were distinctive. They offered a different flavor of performance than BMW M: more refined, more understated, more tailored. With BMW now bringing Alpina fully into the family, that philosophy is being preserved and expanded for the future.

Tradition Meets the Future

BMW ALPINA will debut with a new wordmark inspired by the brand’s 1970s heritage — clean, confident, and centered on the rear of each vehicle to emphasize its standalone identity. It’s a visual bridge between past and future, signaling BMW’s commitment to honoring Alpina’s legacy while evolving it for a new generation of drivers.

Exclusivity, Elevated

Every BMW ALPINA will continue to be built to uncompromising standards. Expect:

• Meticulous materials selection
• Exceptional acoustic refinement
• Hand‑finished craftsmanship
• A deep catalog of bespoke options

Each vehicle will remain a rare, highly individualized object — perfect for drivers who want something extraordinary without sacrificing performance, comfort, or individuality.

Although rare, Isringhausen BMW has sold numerous Alpina vehicles over the years. It’s entirely in keeping with our pledge to present the finest vehicles in the world to our customers. With BMW ALPINA entering this new chapter, we look forward to continuing that tradition.