BMW is amplifying its commitment to public service by extending its Military Incentive Program to include first responders. This newly expanded initiative—now called the BMW Military and First Responder Incentive—offers well-deserved savings to even more everyday heroes.

Eligible roles now include law enforcement officers, firefighters, EMTs, 911 dispatchers, and federal law enforcement agents. If you serve in one of these capacities, you could receive between $500 and $5,000 off the lease or purchase of a new BMW, depending on the model and financing terms.

For example, the BMW 2 Series may qualify for up to $1,500 off, while the 3 Series could offer up to $2,500 in savings. If you're eyeing an electric model like the BMW iX or i7, you might be eligible for up to $5,000 off.

Immediate family members of military personnel are also invited to take advantage of this offer. Even better, this incentive can be combined with most other BMW promotions—giving you more ways to save.

To qualify, verification is handled through ID.me, which confirms your professional status and provides an offer code you can use at Isringhausen BMW or other participating dealerships.

If you're eligible and considering a new BMW, now’s the perfect time to take advantage of these exclusive savings.